Privacy Policy

Last updated: October 22, 2026

01 Interpretation and Definitions

Interpretation

Words with a capitalized first letter have the meanings defined below, whether they appear in singular or plural.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service, including to book classes.
Company (referred to as “the Company”, “We”, “Us” or “Our”) refers to Baking Social, located in Atlanta, Georgia.
Cookies are small files placed on Your computer, mobile device or any other device by a website, containing details of Your browsing history on that website among its many uses.
Country refers to the United States.
Device means any device that can access the Service, such as a computer, a cellphone or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Website, our online booking system, and any forms You submit to Us, including lead forms on social media platforms such as Facebook and Instagram.
Service Provider means any natural or legal person who processes data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service, or to assist the Company in analyzing how the Service is used.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website refers to Baking Social, accessible from https://thebakingsocial.com.
You means the individual accessing or using the Service, or the company or other legal entity on behalf of which that individual is accessing or using the Service, as applicable.

02 Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, booking a class, or submitting a form (including a Facebook or Instagram lead form), We may ask You to provide certain personally identifiable information that can be used to contact or identify You. This may include, but is not limited to:

Email address
First and last name
Phone number
Address, state, ZIP/postal code, city
Class interests and preferences You share with Us (for example, the types of classes You would like to take)
Dietary restrictions or food allergies You choose to share. We use this information only to keep You safe in class and to plan class ingredients, and We do not use it for marketing or advertising.
Booking and purchase history (payment card details are processed by our third-party payment processor and are not stored by Us)

Usage Data

Usage Data is collected automatically when You use the Service. It may include Your Device’s Internet Protocol (IP) address, browser type and version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access the Service through a mobile device, We may also collect the type of mobile device, its unique ID, its operating system and mobile browser type. We may also collect information that Your browser sends whenever You visit our Service.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track activity on Our Service and store certain information. These include beacons, tags, pixels and scripts that We use to collect information and to improve and analyze Our Service:

Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. If You do not accept Cookies, You may not be able to use some parts of our Service.
Web Beacons and Pixels. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also called clear gifs, pixel tags and single-pixel gifs) that let the Company, for example, count users who have visited those pages or opened an email, and gather other related website statistics.

Analytics and Advertising. We use third-party analytics and advertising tools, including Google Analytics and the Meta (Facebook) Pixel and Conversions API, to understand how visitors use our Website, measure the effectiveness of our ads, and show relevant ads to people who have visited our Website or interacted with Us. These providers may collect information such as pages visited, actions taken (such as booking a class), and device information. You can learn about and control ad personalization through Your Facebook ad preferences, Google’s Ad Settings, and https://optout.aboutads.info.

Do Not Track. Some browsers send a “Do Not Track” signal. Our Website does not currently respond to Do Not Track signals. Third parties such as Google and Meta may collect information about Your online activities over time and across different websites when You use our Website, as described above.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. We use both for the purposes below:

Cookie type	Duration	Administered by	Purpose
Necessary / Essential	Session	Us	Provide services You request, including booking classes; authenticate users and prevent fraudulent use of accounts
Functionality	Persistent	Us	Remember choices You make, such as login details or preferences
Analytics and Advertising	Persistent	Third parties (such as Google and Meta)	Measure Website traffic and ad performance and show You relevant ads

For more information about the Cookies We use and Your choices, contact Us at atlanta@bakingsocial.com.

Use of Your Personal Data

The Company may use Personal Data to:

Provide and maintain our Service, including to monitor its usage.
Manage Your Account and bookings, including class reservations, waivers, reminders and changes.
Perform a contract, including the purchase of classes, gift cards, private events or other products and services.
Contact You by email, phone, text message or other electronic communication about Your bookings, class updates or information You requested.
Provide news and offers about classes, events, gift cards and promotions, unless You have opted out. You can unsubscribe from emails at any time using the link in the email, and reply STOP to opt out of text messages.
Keep You safe in class, such as accommodating dietary needs or allergies You share with Us.
Manage Your requests, including private event and group booking inquiries.
Analyze data, identify usage trends, determine the effectiveness of our promotional campaigns, and improve our Service, classes, marketing and Your experience.
Carry out a business transfer, as described below.

Text Messaging

If You give Us Your mobile number and agree to receive text messages (for example, by checking an opt-in box on a booking or lead form), We may send You booking confirmations, reminders, class updates and, if You opted in to marketing, promotional messages. Consent to receive marketing texts is not a condition of any purchase. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help. We do not share mobile phone numbers or text-message opt-in data with third parties or affiliates for their marketing or promotional purposes. We may share them with Service Providers that send messages on Our behalf.

Sharing Your Personal Data

We do not sell Your Personal Data for money. We do use advertising and analytics partners, such as Google and Meta, whose Cookies and pixels on our Website collect information about Your use of it, and some laws treat that as “selling” or “sharing” personal information for targeted advertising. You can block or delete Cookies through Your browser settings and control ad personalization as described above, and You can contact Us at atlanta@bakingsocial.com with any questions or requests about this.

We may share Your Personal Data in these situations:

With Service Providers that help Us run Our business, such as Our booking and customer management (CRM) platform, payment processor, email and text messaging providers, website host, and analytics and advertising partners, to provide the Service and to contact You.
In a business transfer, in connection with, or during negotiations of, any merger, sale of Company assets, financing or acquisition of all or part of Our business.
With Your consent, for any other purpose.

Retention of Your Personal Data

The Company retains Your Personal Data only as long as necessary for the purposes in this Privacy Policy, and to comply with legal obligations, resolve disputes and enforce Our agreements and policies. In general, We keep booking and purchase records for 7 years for tax and accounting purposes, marketing contact information until You unsubscribe or ask Us to delete it, and dietary and allergy information for no longer than 24 months after Your last class. Usage Data is generally retained for a shorter period, except when it is used to strengthen security or improve the Service, or We are legally required to keep it longer.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It may be transferred to and maintained on computers located outside of Your state or country, where data protection laws may differ. By using the Service and submitting Your information, You agree to that transfer. The Company will take all steps reasonably necessary to ensure Your data is treated securely and in accordance with this Privacy Policy.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different privacy policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required by law or in response to valid requests by public authorities (for example, a court or a government agency).

Other Legal Requirements

The Company may disclose Your Personal Data in the good-faith belief that doing so is necessary to:

Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of users of the Service or the public
Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but no method of transmission over the Internet or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Your Choices

You may ask to access, correct or delete the Personal Data We hold about You, or opt out of marketing messages, by contacting Us at atlanta@bakingsocial.com. We will respond within 45 days. We may need to verify Your identity first, and We may keep information We are legally required to keep.

03 Children’s Privacy

Our Service is not directed to anyone under the age of 13, and We do not knowingly collect personally identifiable information from children under 13. Guests under 18 may attend classes only where permitted and must be booked by a parent or guardian, who provides any required information on their behalf. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data without Your consent, please contact Us and We will take steps to remove that information.

04 Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click a third-party link, You will be directed to that third party’s site. We strongly advise You to review the privacy policy of every site You visit. We have no control over, and assume no responsibility for, the content, privacy policies or practices of any third-party sites or services.

05 Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date at the top. Please review this Privacy Policy periodically. Changes are effective when they are posted on this page.

06 Contact Us

If You have any questions about this Privacy Policy, You can contact Us:

By email: atlanta@bakingsocial.com
By visiting: https://thebakingsocial.com